The team at Aura Performance are changing trainers forever. In the same way that we no longer use wooden tennis racquets or heavy, hand stitched leather footballs, the technology surrounding Aura trainers will change the way we think about running shoes in the future.

Tom, a self confessed “sports nut” is the creator of Aura Performance and they were initially created as a solution to years of high impact sports which had started to take their toll on him. After trying all of the other sports brands and technologies, regardless of their promises, nothing seemed to provide the performance and comfort features that he was looking for. Spurred on by his vision, he decided to combine his passion for sports with his love of gadgets to build what he called “Ultimate Performance Shoe” and so the Aura Trainer was born.
After ten years of research, making prototypes, and miles of wear testing (by Tom himself!) the team had finally created the Aura Performance trainer, a style that was ultimately superior to any other trainer on the market notably at reducing the impact on the body and enhancing the wearer’s performance.

The benefits of Aura Trainers are clear as soon as they are slipped on but rather than resting the team at Aura still feels that they have a lot of work to do, instead of accepting the high performance trainer as the “perfect” shoe they are constantly working on developing and designing new ideas and technologies to create a range of the most innovative footwear to date.
Aside from their exceptional products, the team at Aura is also focused on the importance of people, from their customers and their employees to anyone else that they may come into contact with. Their mission is to make any experience, no matter how small, with Aura a positive one because not only are they in the business of making great innovative footwear but they ultimately want to make people happy!