Ecco Womens Balance White/Purple Shoe

Brand Info

Ecco are a Scandinavian based, family owned business and they have been designing and producing footwear for over 45 years. Unlike other footwear manufacturers, Ecco own all of the factories and tanneries which they use so they know exactly how their shoes are made and have the utmost control.

The first outdoor performance shoe which Ecco made was on the request of Prince Frederick of Denmark who wanted a boot for trekking across Greenland. Since then the outdoor performance division has become Ecco’s fastest growing sector.

Even with the new motion control technologies that have been introduced into the sports shoe market, research shows that the rate of injuries still hasn’t decreased in the past 20 years. Using this research Ecco realised that foot-first philosphy was the key behind better walking and running shoes and so Ecco Biom was born!

For the Ecco Biom Trainers, Ecco have teamed up with leading Biomechanics researchers to truly understand how the foot moves and reacts, after all the human body has had thousands of years to evolve and adapt to walking and running and shoes can often hinder this development rather than support it. By supporting and enabling the natural systems and movements within the foot Biom shoes encourage a more natural gait whilst also strengthening the muscles and ligaments. Any unneccessary features such as over cushioning and motion control have been stripped, leaving only the features necessary for a natural motion.

Ecco are relatively unknown within the running shoe field and they have been asked why they didn’t initially make a name for themselves in this market before extending to the Ecco Biom style. Ecco have always believed that the “Foot comes first” and they could not stay true to this philosophy unless they produced a shoe that they really believed in.

Technology Explained

The Balance technology focuses on increasing comfort of the wearer and features the following:

• Anatomically shaped footbed
• Lightweight PU foam midsole
• Two elliptic inserts within the insole to create the rocker outsole. One is a soft wedge insert in the heel and a hard one in the mid foot to create the rolling motion.
• Rolling outsole makes walking on hard surfaces very smooth, easy and comfortable.

Benefits

The rocker outsole on the Ecco Biom Balance shoe has the following benefits:

• Stimulates the circulation of the blood
• Can aid the reduction of variscose veins
• Engages the core muscles and tightens the stomach, legs and buttocks
• Improves posture
• Alleviates tension on the lower back, knee joints and ankles
• Reduces pain in the joints

This style is perfect for those who suffer with:

• Arthritis
• Back pain
• Plantar Faciitis
• Achilles Tendonitis
• General foot problems

Specification

The Ecco Womens balance White/Purple Shoe features: