Inov-8 Info

Inov-8 are a British company and their headquarters are based in “England’s last Wilderness” - the North Pennines. They are committed to designing and manufacturing innovative, specialist off-road running products which are not only functional but, when worn, will also enhance performance and enjoyment.

The Inov-8 team consists of experts who have proved track records within the footwear fields of Sports, Mountaineering, Marine, Outdoor and Industrial design and development whose experience is combined with a great bio mechanical input and a team of elite athletes to give Inov-8 a great knowledge base for producing the next generation of sports products. 

Inov-8 are also very conscious of their carbon footprint and have taken careful and realistic steps to make the best running shoes in the world without it taking its toll on the environment.  Aside from reducing their environmental impact, Inov8 also have an ethical approach to every stage of their production line by supporting the factory in China by supplying them with knowledge, manufacturing techniques and other support. 

Inov-8 Technology Explained

Whatever the terrain or the distance you want to run, Inov-8 footwear works in synergy with the body and the natural bio-mechanics of the foot to provide a barefoot experience. You can wear Inov-8 if you an elite athlete or if you are a recreational use as they offer different levels of under foot protection which is called Shoc-Zone.

Inov-8 Benefits

Inov-8 believe that because carrying 100g extra on the foot uses the same amount of energy as carrying 500g on your back, they strive to produce the lightest product in the outdoor market without compromising performance or durability. By wearing Inov-8, your foot will start to naturally land on the outside edge and pronate inwards, absorbing and then releasing the energy of each stride. You will suffer less chronic injuries to the ankle and lower limbs.