Reebok was first founded in Bolton, UK in 1895. Ever since, they have been one of the leading brands in the sports industry, producing apparel, professional sportswear and athletic footwear.

Reebok are known for their great quality and exceptional performance, and have hit new heights in recent years through celebrity sponsorships. 2009 is set to be huge for Reebok who have invested in to research and development to produce their first range of toning footwear. This new range called Easy Tone is the first Health and Wellness footwear collection to be produced by Reebok.

This new breed of Health and Wellness footwear offers a unique technology which uses the same challenges and resistance as found in stability balls . It harnesses this workout power by positioning a balance pod under the heel and forefoot of the sole. These pods create a natural instability which forces muscles to work harder and thus encourages better muscle tone.

Reeboks Easy Tone Range has received a massively popular reception in the USA and its success over there is set to be repeated in the UK as they have such a great reputation for performance and style.

Reebok EasyTone Exercises

Reebok EasyTone Technology Explained:

Reebok EasyTone uses balance pods built into the shoes to create a natural instability.

The pods are inset in to stable mould on the sole of the shoe that is raised about 1cm from the base of the sole. These balance pods are built in under the heel and the forefront of the shoes and are designed to create natural instability with every step which forces your muscles to adapt and encourage toning.

Clinical research that compared Reebok Easy Tone trainers against a normal foam based walking shoe showed that the balance pods in Reebok Easy Tone trainers increase muscle activation in 3 key areas of the leg:

• 28% more muscle use in the Gluteus Maximus
• 11% more muscle use in the Hamstrings
• 11% more muscle use in the Calves

These findings prove that the technology in Reebok Easy Tone gives your legs and buttocks more of a work out when your standing or walking. So now you can take the gym with you wherever you go!

FAQ's

When Should I wear my EasyTone shoes?

EasyTone shoes are deigned with style in mind, so they can be worn for all your daily activities - from work to school to shopping to walking - everything you would normally do in a day. They help tone key leg muscles and the added benefit is they look great too!

What muscles do my EasyTone shoes tone?

Key leg and butt muscles. Anatomically speaking, targeted areas include key muscles in the gluteus maximus, hamstrings and calves. See some typical exercises to do wearing your EasyTones here

How long do I need to walk to benefit from my EasyTone shoes?

EasyTone shoes work to improve muscles activation a an additional percentage over what you would normally achieve from traditional foam-based shoes. So the more steps you take, the more benefits you receive.

What are the other benefits of EasyTone?

We've found in wear-tests that people enjoy the experience, which helps promote longer duration of activity which puts you on your way to a firmer butt and tighter hamstrings and calves.

Will the pods wear out or puncture?

No, the balance pods have been extensively tested and are very durable

See the full Reebok Easytone range here