Brand Info
Romika was originally founded in Germany in 1922 and the name was decided upon when three businessmen, Mr Hans Rollman, Mr Karl Michael and Mr Karl Kaufmann decided to use the first letters of their surname to create ROMIKA.
The partners were confident in marketing their brand as the name was easy to pronounce both in Germany and internationally and it soon became a synonym for high quality footwear, over 85 years later this name of simple beginnings has become one of the most popular shoe brands worldwide.
Pioneers from the beginning, Romika have invented and used many new materials and constructions in their designs such as foam rubber and Vibram soles.
In 1933, due to the radical political changes and economic issues that were taking place, the founders of Romika had to abandon their business and it wasn’t until 1936 that the Romika trademark was transferred to Mr Lemm. Lemm established a new company, Romika GmbH in the same year and after starting production with only 50 people 6 months later he had 545 employees.
Sadly, during the Second World War, the Romika factory, which was employing 1000 people, was bombed and destroyed. The reconstruction started once the war had ended with 50 workers. To begin with they produced footwear soles but the production of rubber boots soon resumed and Romika became the first manufacturer to work with heated presses.
Enterprises such as ROMIKA were integral to what has now been called the German Economic Boom of the 50’s. More and more improved products were launched into the market and “Made in Germany” became synonymous with quality. The ROMIKA factories were growing alongside the demand for fashionable shoes, and by the end of the decade employed 2,600 people.
In 2005 Romika was insolvent but was taken over by The Josef Seibel Group and a new company was founded, Romika Shoes GmbH. This allowed 80 staff to stay continue their employment in the Trier Head Office and 300 factory workers in the Czech Republic. Thanks to the support and resources of the Josef Seibel Group, Romika have been able to continue producing their designs while using new production and distribution methods.
Rather than sending production to the Far East, the Josef Seibel Group believes in keeping manufacturing close to home. This practice resulted in the slogan “The European Comfort Shoe” as 70% of production is carried out in Eastern Europe, 5% is manufactured in the West, including Germany, and 25% of the production is located in Asia.
Technology Explained
All Romika Top Dry Boots feature a RomiTex Membrane within the upper that guarantees that they are both windproof and waterproof while still allowing the feet to breathe. This technology keeps the feet comfortable in all weather conditions, no matter how extreme!
Direct injected PU soles are specifically used with the Romika Boot styles because they are flexible and lightweight but also extremely hard wearing and Romika are pioneers in the construction of PU direct injected insoles.
The process of creating direct injected soles includes two polymer components being injected directly into aluminium moulds. This causes an instant foaming reaction within the aluminium mould that automatically shapes the footbed and bonds the shoe upper on the last giving extreme durability and hard wearing properties. The foaming created when the components are mixed creates a material that has very low density and is consequently extremely light weight.
Benefits
The lace and toggle system featured on Romika boots allows you to get a secure, comfortable fit to ensure you walk with the utmost confidence.
The RomiTex Membrane in Romika Top Dry Boots ensures that they are windproof and waterproof to keep the feet warm and dry even in extreme conditions.
The RomiTex Membrane allows the feet to breathe preventing them from overheating and keeping them fresh and dry all day long.
There is a plush lining and insole in Romika boots that provides exceptional comfort.
The lightweight PU sole reduces pressure on the legs and joints yet is exceptionally hard wearing and offers superb isolation.
As the sole is directly bonded with the upper no glue is used in the process which is a traditional weak spot in conventional shoes and can lead to the shoes having a shorter lifespan.
